In supplying a new market we stand to loose market share (new customers and Customers) because we are supplying the product later than some competitor. What can we do to supply the product (and hence bring on new customers) sooner? Let us try building Capacity faster by lowering the time to adjust capacity.
Ø | Type the name cust4 into the Runname editing box. |
Ø | Click on the button Set Up a Simulation. |
Ø | In the Capacity view, click on the highlighted Constant time to adjust capacity and type in the number 4 then press Enter. |
Ø | Click on the Simulate button. |
Ø | Select the variable new customers as the Workbench Variable and click on the Graph tool. |
Now we see that new customers has moved closer to the ideal of the first model cust1.mdl. The Capacity constraint has been pushed back, though not eliminated.