advertising effectiveness = 0.1
| Units: Widget/$ |
advertising spending = GAME( c advertising spending )
Units: $/Year
c advertising spending = 2e+007
Units: $/Year
customer sales effectiveness = 3
Units: Widget/(Year*Person)
Customers = INTEG(new customers - leaving customers, Seed Customers)
Units: Person
| fraction would be with real prospects = |
| Potential Customers / Market Size |
Units: Dmnl
| leaving customers = Customers / obsolescence time |
| Units: Person/Year |
Market Size = 1e+008
Units: Person
new customers = sales / sales size
Units: Person/Year
obsolescence time = 2
Units: Year
| Potential Customers = INTEG( - new customers + leaving customers , |
| Market Size - Seed Customers ) |
Units: Person
sales = (would be word of mouth sales + would be advertising sales) * fraction would be with real prospects
Units: Widget/Year
sales size = 1
Units: Widget/Person
Seed Customers = 10000
Units: Person
| would be advertising sales = advertising spending * |
| advertising effectiveness |
Units: Widget/Year
would be word of mouth sales =Customers*customer sales effectiveness
Units: Widget/Year
